27.11.2009 12:36 |
Dunkin' Donuts customer research has turned up some disturbing news: On Thanksgiving Day, napping is almost as common as pumpkin pie and high school football games. That's the headline from a survey commissioned by the Canton-based coffee-and-baked-goods chain, which concluded that more than half of American adults will nap this Thanksgiving, Dunkin' said. You don't need to be a bean counter with an MBA to wonder what impact a rampant oubreak of napping could have on the caffeine business. Looking to combat this potential siesta menace, Dunkin' has issued an alert to the coffee-drinking public that many of its restaurants will be open until 2 p.m. on Thanksgiving. One Dunkin' tip for warding off drowsiness: Spike the eggnog with espresso. But here's the rub: Thanksgiving can have even the most ardent coffee buffs swearing off joe for the day. According to Dunkin's survey, one theory why Thanksgiving naps are popular is that many people find that a mid-day snooze is an ideal strategy for avoiding too much face time with disagreeable relatives. From: The Boston Globe |