New standards to measure how pure your instant coffee is

The Geneva-based International Organization for Standardization (ISO), has developed a new standard to certify “the purity and quality of soluble coffee powder” and a tool to “detect possible adulterations” in soluble/instant coffee.

It seems that sipping your favorite instant cuppa Joe labeled “100% pure soluble coffee” might leave a bitter taste in your mouth.

Labels, according to the ISO advisory, are sometimes incorrect, downright misleading and in some cases hide nothing but counterfeit products.

The ISO, considered as the world’s largest developer and publisher of International Standards, says the new criteria are based on the “analysis of over 1,000 samples of commercial soluble coffees and their statistically sound evaluation.”

According to the non-governmental organization, the new outline will help certify the purity and quality of soluble coffee powder.

The standard, ISO 24114 is intended for use by third parties to control its purity and quality.